--- title: Office Leasing Proposal | Lee & Associates Houston description: How the Lee & Associates Houston office agency team would position, market and lease your building, with Houston market research and a tiered marketing budget. --- [**LEE & ASSOCIATES**HOUSTON OFFICE AGENCY](https://lee-associatestx.com/office-agency?hsLang=en) [Team](https://lee-associatestx.com/office-agency#h-team)[Market Report](https://lee-associatestx.com/office-agency#h-report)[Listings](https://www.lee-associates.com/houston/properties/)[Team Hub](https://lee-associatestx.com/office-agency?hsLang=en) Office Leasing Proposal · Prepared for Ownership # A disciplined plan to lease your building and protect its value. How the Lee & Associates Houston office agency team would position, market and lease your asset, with the research behind every recommendation and a marketing budget scaled to the building. Tailor this proposal to Class B Value-Add Class A Trophy Focus on speed to market, spec suites for 2,000 to 5,000 square foot users, and capturing tenants priced out of Class A.Focus on flight-to-quality tenants, amenity storytelling, and protecting rate against sublease competition.Focus on rate integrity, large-block users, and reaching the full decision-making committee. · The Platform ## Local depth, backed by a national platform. Lee & Associates is the largest broker-owned commercial real estate firm in North America. Our Houston office team brings ownership a landlord-only mindset, in-house research and marketing, and a client roster that includes many of the institutions active in this market. 85+ Offices across North America 1,750+ Professionals and growing $120B+ Transaction volume over five years What sets us apart ### Landlord only We work landlord agency business within sensible portfolio limits, so effort on your building is never diluted. ### No competing product We won't take competing assignments, and we don't own office buildings that compete with yours. ### Focused portfolios Our lead brokers keep their portfolios under 2 million square feet, so they stay directly involved in every deal. ### Direct marketing We go straight to tenants and their brokers in likely donor buildings, so every prospect knows what your property offers. · Houston Market ## Tenants are trading up. Quality is winning. Houston's office market held steady in Q3 2026. Vacancy and asking rents barely moved, while tenants kept migrating to well-amenitized Class A suburban buildings. Those buildings captured more than all of the market's year-to-date net absorption. Year-to-date net absorption · Q3 2026 ### The flight to quality, in square feet Source: Lee & Associates Houston Q3 2026 Office Market Report. Five-quarter trend ### Rents steady, vacancy flat Direct asking gross rentDirect vacancy rate Submarket direct vacancy · Q3 2026 ### Where your building competes By vacancy By rent Submarkets above 4 million square feet of inventory. The dashed line marks the market-wide figure. Hover or tap a bar for rent and inventory. $36.47 Class A direct asking gross rent per square foot $23.32 Class B direct asking gross rent per square foot 4.85M Square feet of available sublease space · Asset Positioning ## Before we market a building, we study it. Every assignment starts with an honest assessment of the property against its competitive set. Below is the framework we complete with ownership in the first 30 days, shown here with the issues we see most often at this tier. #### Strengths - Lower occupancy cost than Class A - Suits small and mid-size users - Flexible ownership on deal structure #### Weaknesses - Dated common areas or systems - Limited amenity package - Older parking ratio or access #### Opportunities - Spec suites for 2,000 to 5,000 square foot users - Targeted capital plan to compete up - Tenants priced out of Class A #### Threats - Class B YTD absorption is negative 459,517 square feet - Sublease space at Class B pricing - Older inventory facing obsolescence #### Strengths - Quality that tenants are trading up to - Strong amenity and location story - Credible institutional ownership #### Weaknesses - Higher concession expectations - Competing with newer deliveries - Partial floors harder to market #### Opportunities - Class A suburban drove 816,761 square feet of YTD absorption - Limited new construction pipeline - Tenants leaving commodity buildings #### Threats - 4.85 million square feet of sublease - Concession pressure from peers - Large tenant consolidation #### Strengths - Top-tier finishes, views and amenities - Address that helps with recruiting - Ability to command premium rates #### Weaknesses - Fewer large users in the market - Long decision cycles for big blocks - Higher TI and build-out expectations #### Opportunities - Very few large contiguous blocks available - Flight to quality among law, finance and energy firms - Headquarters relocations #### Threats - Lower-tier availability at much lower rates - Sublease blocks in peer towers - Rate erosion if concessions creep Competitive set **8 to 12** Buildings benchmarked on rent, concessions, availability and amenities Lease comps **Quarterly** Refreshed by our research team and shared with ownership Tenant mapping **Stacked** Building-level stacking plans for target submarkets, with expirations · Leasing Strategy ## Who we target, and how we get them on tour. Class B Value-Add ### Class B Value-Add playbook - Build move-in-ready spec suites so small tenants can tour and sign quickly - Price against the Class A premium, currently $13.15 per square foot - Market directly to tenants with expirations in nearby commodity buildings - Use a targeted capital plan as the story, not just the rate Class A ### Class A playbook - Capture tenants moving up from commodity buildings - Tell the amenity and workplace story with film, renderings and 3D tours - Defend rate against sublease space with term and TI flexibility - Keep broker relationships warm with regular events and updates Trophy ### Trophy playbook - Protect rate integrity and avoid unnecessary concession creep - Target large-block and headquarters users with long-term credit - Reach the full decision-making committee, not only the tenant rep - Position the building as the market leader in every touchpoint Our outreach, in order of reach Tenant reps #### Broker community Personal calls, tours and events with Houston's active office tenant representatives. Donor buildings #### Targeted tenants Direct campaigns to tenants with near-term expirations in competing buildings. Decision makers #### The full committee Digital ads that reach CFOs, COOs and office leads beyond the broker. Lease-up timeline Days 1 to 30 #### Assess and position - SWOT and competitive set - Rate and concession strategy - Photography and creative brief Days 30 to 60 #### Launch - Listings live on CoStar and LoopNet - Broker launch event - Digital campaign begins Days 60 to 180 #### Activate - Donor building campaigns - Tour feedback loops - Spec suite decisions Ongoing #### Report and refine - Weekly activity reports - Monthly ownership review - Quarterly repositioning · Marketing and Budget ## A marketing plan sized to the asset. Start from the recommended package for the building's tier, then adjust. Turn line items on or off and enter the building's rentable square feet to see the annual budget and cost per square foot. Building RSF Package Class B Class A Trophy Quote current vendor proposal Prior proposal from a recent Lee budget Estimate placeholder to confirm In-house included at no cost Digital exposure CoStar and LoopNet premium listingEstimateEstimateEstimateGold placementPlatinum placementDiamond placement RealtyAds targeted digital advertisingQuoteQuoteQuote$599 per month, LinkedIn, Google and Meta$999 per month, adds property website and visitor ID$1,799 per month, adds video and 250 visitor IDs Dedicated property websiteIn-houseLee ratePrior proposalBuilt in-house on the Lee platformCustom domain, analytics and lead captureCustom build, design and hosting Houston Business Journal featured property listingEstimateEstimateEstimateOnline featured listing on bizjournals.com/houstonOnline featured listing on bizjournals.com/houstonExtended online featured listing Email campaigns to tenant rep brokersIn-houseIn-houseIn-houseLaunch and monthly campaignsLaunch and monthly campaignsLaunch and monthly campaigns Creative and content Professional photography and droneEstimateEstimateEstimateExterior, lobby and suiteFull set with twilight and aerialFull editorial set with twilight and aerial Video and cinematic tourEstimateEstimateEstimateShort social cutTwo-minute property filmHero film plus social cuts Matterport 3D toursEstimateEstimateEstimateAvailable suitesAvailable suites and amenitiesFull building and spec suites Brochure, flyers and leasing collateralIn-houseIn-houseIn-houseDesigned in-houseDesigned in-houseDesigned in-house Spec suite and amenity renderingsEstimateEstimateEstimateTwo suite renderingsSuite and amenity renderingsFull rendering package Broker engagement Broker launch event or open houseEstimateEstimateEstimateOpen houseLaunch eventSignature launch event Hosted broker meetingsPrior proposalPrior proposalPrior proposalOn-site broker meetingsOn-site broker meetingsOn-site broker meetings Broker entertainmentPrior proposalPrior proposalPrior proposalMeals with tenant repsMeals with tenant repsMeals with tenant reps Broker loyalty programPrior proposalPrior proposalPrior proposalIncentives for tenant repsIncentives for tenant repsIncentives for tenant reps Industry event sponsorshipPrior proposalPrior proposalPrior proposalBOMA, NAIOP or HOLBABOMA, NAIOP or HOLBABOMA, NAIOP or HOLBA Property and print Space planning and test fitsPrior proposalPrior proposalPrior proposalTest fits for prospectsTest fits for prospectsTest fits for prospects Signage and wayfindingEstimateEstimateEstimateLeasing signageLeasing signage and bannersSignage, banners and wayfinding Targeted direct mail to donor buildingsEstimateEstimateEstimateOne campaignTwo campaignsQuarterly campaigns Class B Value-Add packageClass A packageTrophy package $0 Annual marketing budget Digital exposure Creative and content Broker engagement Property and print Per month**$0** Per rentable square foot**$0.00** Line items selected**0** Lee & Associates provides brochure design, email campaigns, a Class B property website, research and reporting in-house at no added cost to ownership. Vendor pricing is subject to change. · Reporting ## You will always know where every prospect stands. Weekly #### Activity report Inquiries, tours, proposals out and tour feedback, with notes on what prospects are saying. Monthly #### Ownership review Pipeline by stage, marketing performance, website visitors identified by company, and competitive set changes. Quarterly #### Market positioning Updated lease comps, submarket stats from our research team, and recommended adjustments to rates or concessions. Always on #### Live deal tracking Every prospect is tracked in our CRM, so ownership gets a consistent view of activity from first inquiry to signed lease. · Team and Track Record ## The people who would work on your building. ![Bowlin\_Wade](https://lee-associatestx.com/hubfs/Headshots/Bowlin_Wade.jpeg) #### Wade Bowlin Executive Vice President Advises institutional and private owners on landlord representation and portfolio positioning. Averages roughly 60 deals per year and is active in NAIOP and BOMA. ![Insull, Bill](https://lee-associatestx.com/hubfs/Headshots/Insull%2c%20Bill.jpeg) #### Bill Insull, CCIM Principal Leads office agency for a long list of private and institutional owners, including Dart Interests, Parkview Financial and Sun Life. ![Virgilio, Blake](https://lee-associatestx.com/hubfs/Headshots/Virgilio%2c%20Blake.jpeg) #### Blake Virgilio, SIOR, CCIM Principal Represents owners such as Griffin Partners, Cohen Brothers Realty and Digital Realty Trust across suburban Houston office. ![Lewis, Chris](https://lee-associatestx.com/hubfs/Headshots/Lewis%2c%20Chris.jpeg) #### Chris Lewis, SIOR Managing Principal Provides leadership oversight and resolves any firm-level issues so the leasing team stays focused on the building. ![Knightstep-Buckout, Courtney](https://lee-associatestx.com/hubfs/Headshots/Knightstep-Buckout%2c%20Courtney.jpeg) #### Courtney Buckout Director Formerly Senior Associate at Avison Young and Vice President at Madison Marquette. Structures new leases, renewals and building sales. ![Sinclair, Blaine](https://lee-associatestx.com/hubfs/Headshots/Sinclair%2c%20Blaine.jpeg) #### Blaine Sinclair Director Previously with Jackson Cooksey and Madison Marquette, and co-founded Z Group. Co-leads the West8 Tower assignment. ![Russell, Jacque](https://lee-associatestx.com/hubfs/Russell%2c%20Jacque.jpeg) #### Jacque Russell Senior Lease Transaction Manager Keeps proposals, lease documents and approvals moving so ownership sees fewer delays between handshake and signature. ![Welch, Max](https://lee-associatestx.com/hubfs/Headshots/Welch%2c%20Max.jpeg) #### Max Welch Associate Brings a disciplined, data-driven approach to market surveys, comps and assignment support. Representative large lease transactions · Wade Bowlin | Tenant | Year | Rentable square feet | | --- | --- | --- | | Shell Oil Company | 2010, 2011, 2013 | 332,321 | | Shell Oil Company (renewal, HOLBA Deal of the Year) | 2021 | 258,837 | | Porter & Hedges | 2017 | 105,206 | | Maverick Natural Resources | 2024 | 99,397 | | Simpson Thacher & Bartlett | 2025 | 99,397 | | Sanchez Energy Corp | 2014 | 88,645 | | JERA Americas, Inc. | 2021, 2024 | 58,704 | 61% Largest occupancy increase since Lee took over an assignment \>90% Consistently stabilized across a 2.2 million square foot portfolio 540 Active Houston tenant rep brokers, most of whom our lead broker has done deals with Support team RESEARCH ### Mary Doetterl Research Director with more than 35 years in commercial real estate research and market intelligence. MARKETING ### Crissy Nolen Marketing Director, supported by an award-winning in-house design team led by Christian Layton. TECHNOLOGY ### Roland Weathers Technology Director, with GIS mapping and CRM support for every assignment. · Next Steps ## Let's walk the building together. **01** ### Property tour We walk the asset with ownership and property management to understand the building's story. **02** ### Tailored plan Within two weeks, we return a building-specific SWOT, competitive set and marketing budget. **03** ### Launch Once engaged, listings, creative and broker outreach go live within 30 to 60 days. [Contact the team →](https://lee-associatestx.com/office-agency#h-team)[Back to team hub](https://lee-associatestx.com/office-agency?hsLang=en) **Lee & Associates Houston** 10497 Town & Country Way, Suite 700, Houston, TX 77024 Information is from sources deemed reliable. Vendor pricing is subject to change.